Learn strategies to increase your stores’ profits with:

The Category Management is a management tool that was designed to identify which products deserve special attention based on customer preferences.

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The main topics of this material are:

• What category management is,

• How to define and what the role of the category is,

• How to set up category strategies and tactics,

• What are the gains from CM.

How to perform on each “P”

• POS (layout/environment),

• Price,

• Placement in Shelf (supply),

• Product,

• Promotions,

• Planogram (display).

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